ABOUT
Creating confidence in assessment
Acova has developed a technology that delivers fast, consistent, accurate visual assessments. Combining advanced imaging, machine learning, and modular applications, the platform delivers results aligned with recognised standards. Agriculture is the current focus, but the technology has potential wherever consistent visual assessment is required.
OUR INNOVATION
Innovation shaped by industry
The Acova system has been developed over more than five years, with two years of piloting at receival sites under full harvest conditions. Feedback from growers and operators has shaped every stage of refinement, ensuring the device meets both practical demands and technical standards. In 2024, the technology was recognised with the WA Innovator of the Year Award, highlighting its contribution to innovation.
OUR EXPERTISE
A team spanning industry and technology
Acova brings together expertise in sampling operations, grain classification, machine learning and hardware design. This combination ensures the system meets real-world demands today while building a foundation for broader applications tomorrow.
LEADERSHIP
Acova Leadership Team
Marcus Ashby
CHIEF EXECUTIVE OFFICER
Executive leader with 25+ years of experience scaling tech businesses, driving growth, and achieving successful exits. Experienced in SaaS, ICT, and AI, Marcus has a focus on transformation and building high-performance cultures.
Stewart Hart
Director
Stewart is an agribusiness leader with extensive experience in commercial strategy and investment. He has shaped initiatives that deliver stronger outcomes for growers.
Andrew Hadfield
Director
Andrew is a machine learning specialist with experience developing classification algorithms and digital systems. His work focuses on turning research into reliable, industry-ready tools.
Richard Codling
Director
With decades of experience in grain operations and supply chain management, Richard has held senior roles overseeing logistics, receival standards and operational efficiency.
Jeremy Hadfield
Director
An engineer specialising in hardware design and precision technologies, Jeremy has led projects that integrate advanced imaging and automation into practical field applications.
Looking ahead
Acova is committed to expanding the system into new commodities and building partnerships that extend the reach of visual assessment technology. Ongoing investment in research and development ensures the system evolves in line with industry needs and future requirements.
Recognition
The technology behind Acova was awarded WA Innovator of the Year in 2024, recognising its role in improving the speed, consistency and transparency of visual assessment.
OUR INNOVATION